All systems

InfluencersKit

A platform for creators who would rather own their audience

Media kits, audience segmentation, sequence automation and campaign reporting for creators and the agencies that manage them — multi-tenant from the first commit.

The problem

A creator's audience lives inside platforms that can change the terms at any time. The alternative is owning the relationship directly, which immediately requires tooling most creators will never build and most agencies will not build for one client.

How it is put together

  1. 01

    One backend serving both a creator-facing dashboard and an agency-facing one, scoped by organisation at the query layer rather than in the UI.

  2. 02

    Audience segments defined as rules evaluated at send time, so a segment is always current rather than a frozen list.

  3. 03

    Sequence automation with an AI drafting step, with generated output validated and repaired before it is ever shown as a draft.

  4. 04

    Per-plan capacity ceilings enforced at the service layer, so a trial cannot consume production-scale resources through a side door such as a bulk import.

  5. 05

    An organisation review queue, because a platform that lets anyone start sending on day one eventually gets used to send something you would rather it had not.

The hard parts

Counting people, not events

Open and click totals that count every event inflate every number a creator shows a sponsor. Deduplicating to unique people, retroactively, across data already collected, is more delicate than it sounds.

Every limit has a back door

Plan limits enforced on one path get bypassed on another. Capacity has to be checked where the resource is actually consumed, not where the user happens to have clicked.

Generated text has to be wrong safely

An AI drafting step that produces invalid output some of the time cannot simply fail. It needs validation, repair and an honest fallback, or the feature is worse than not having it.

Yours does not have to be television.

The shape repeats: real-time decisions, money that has to reconcile, and tenants who must never see each other's data. Tell me what you are building.

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